Brea Page: From P&G, Google to Helping PE Portfolio Leaders – 4 Critical Elements to Success
Brea Page: From P&G, Google to Helping PE Portfolio Leaders – 4 Critical Elements to Success
If your company’s execution is stalling, you need to implement the 4 Critical Elements to Success.
When a fast-growing company hits a wall, it is rarely due to a lack of effort from the team. More often, it is a breakdown in culture, strategy, goals, or accountability. In this episode of the Fearless Founders podcast, we are joined by Brea Page. Brea spent the early part of her career at Procter & Gamble helping billion-dollar brands go to market globally, followed by a tenure at Google focusing on high-speed execution and operations.
Today, she is the President of Keep 75, a consulting firm dedicated to helping Private Equity (PE) portfolio leaders in the lower-middle market accelerate their value creation plans. Brea sits down with us to share her “CORE” operating rhythm and exactly how the 4 Critical Elements to Success can get your organization back on track.
Mastering the 4 Critical Elements to Success:
1. Human Capital and Psychological Safety The very first of the 4 Critical Elements to Success is team culture. Brea assesses team culture by looking at psychological safety, which means feeling safe enough to speak up, make mistakes, and disagree in the workplace. She advises CEOs to reframe vulnerability as a strength rather than a soft skill. Showing vulnerability builds trust, which leads to higher-performing teams that can openly discuss their failures to innovate faster.
2. An Aligned Strategy An MIT study revealed that while 48% of C-suite executives can narrate their company’s strategy, that number drops to less than 10% further down the organization. Brea emphasizes that strategy is essentially a set of choices regarding “where to play” and “how to win.” Furthermore, this strategy must be distilled into a repeatable phrase so the entire organization can buy in and recite it.
3. Clear Goals and Objectives Brea named her consulting company Keep 75 because 75% of the value in Private Equity deals now comes through operations and operational improvement. To unlock that value, your team cannot just be busy; their daily work must ladder directly up to the aligned strategy. Establishing clear, measurable objectives ensures everyone is rowing in the exact same direction.
4. Defined Roles and Accountability As leadership teams grow from a few founders to 15 people, execution often stalls during cross-functional initiatives due to unclear boundaries. The final step in mastering the 4 Critical Elements to Success is ensuring organizations clearly define who is accountable versus who is collaborating. Establishing these boundaries early prevents the overlap, finger-pointing, and resentment that often derails growing startups.
Setting Non-Negotiable Boundaries Beyond organizational health, startup founders must establish personal habits and boundaries to prevent burnout. Brea shares her own boundary of blocking off 2:30 PM to 4:30 PM every workday to pick up her children from school, proving that prioritizing family does not have to derail a successful operational schedule.
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